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Erna Einarsdottir

I created a wonder woman who serves as Iceland’s new identity; a woman who combines raw emotions with elegance. Her attitude is mixed with feelings of anger and frustration and a delicate self-assurance and pride.

By Esther Munoz / 07-07-2009

Helvítis Fokking Fokk
By Erna Einarsdottir, Gerrit Rietveld Academy, Amsterdam

The idea behind this collection was to capture the raw and powerful force of protestors who suffered from the economic crisis In Iceland.  

I created a wonder woman who serves as Iceland’s new identity; a woman who combines raw emotions with elegance. Her attitude is mixed with feelings of anger and frustration and a delicate self-assurance and pride.

Nobody cares where she comes from or where she is going.  With her, all that matters is the moment, and in that moment she is the tough rebel and the daring revolutionary that demands your attention.  She articulates a nation in dire strait, revels in its intense situation and exudes the power of a leader… and you will follow!

The edge of the collection lies in the textiles.  To capture the unique and powerful spirit of this new wonder woman she needed to have a completely fresh look.  To achieve this, I researched and created my own textiles.  The hand woven chains and knits and the reworked denim fabrics look tough and rugged, but when you take a closer look you can see that they are refined and actually quite stunning. As the textiles are treated and worn they get a life of their own. They start to tear and break, the weight of the chains constantly changes the form and they get messed up. This collection represents the perfect combination of wonder woman’s strong personality and aggressive attitude.

Download catwalk pictures of the collection by Peter Stigter


Additional information

About Lichting

The concept of ‘Lichting’ is simple: the best academy graduates of one year in 1 central catwalk show. In the audience are the 700 most important people for the next step in their careers: fashion journalists and influential stylists, ready to spot the next big thing; CEO’s and design managers on the look-out for talent; and the all-important players-behind-the-scenes, all eager to see what the nation’s academies have brought forth this year.

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