• Isabella Shepherd


Isabella is the e-commerce curator at Not Just a Label (NJAL), the world’s largest platform for showcasing & retailing emerging fashion designers. In late 2020, NJAL launched a two-sided marketplace for designers that cannot be found anywhere else, to underline the current trend in fashion and luxury to discover, access and purchase one of a kind pieces. Designs that can be personalized, pre-ordered and delivered by directly connecting the shopper with the designer. 

Isabella oversees driving commercial and operational initiatives across NJAL’s marketplace, maintaining the product catalogue, and visual merchandising across NJAL.  By working personally with a global database of over 50,000 designers, she makes sure Not Just a Label is a major building block in the construction of some of the most progressive brands, helping designers to evolve into established businesses by way of mentoring, honest advice, and exposure opportunities.