Esther van Brakel
graduate of Willem de Kooning Academy, Rotterdam

About the Collection


The “selfie_Fashion_1.jpg” collection is the world’s first digital clothing line, exclusively available in the Appstore. Our digital image grows more important every day, and we are increasingly visible digitally, rather than physically. It’s become easier to get 100 likes than to gain 100 compliments. Using various filters for your pictures is also something modern. With the App “DressApp”, you can wear the first ever digital clothing line as a filter for your smartphone camera. It is now completely unnecessary to get your hands dirty by the child-labour that Fast-fashion clothing entails. Last but not least, you can post your picture on any social media platform you use to carry out your digital image, and –digitally- take part in the latest trends.