Influenced by the underworld.

Holleeder, the style icon.

In order to fully understand the visual language of the criminal circuits I researched using a range of books and interviews. Apart from Holleeder’s extensive criminal career and his “badass” attitude, his unusual quirks and facts were an influence in the concept of this collection.

Each look in this collection is inspired by a leading figure in the life of Holleeder, each one having a specific nickname which referred to either their profession or personal attributes. The graphic aspect of the designs are a lead to the interpersonal relations between each character.

Photo: Tarona Leonora