The project A March Issue is a remake of British Vogue March 2018 – cover to cover – replacing every image in the magazine with people wearing white t-shirt and blue jeans. The archetype of modern clothing; White t-shirt and blue jeans is the canvas for rethinking the glossy magazine and analyzing its features. A critical yet playful approach to the portrayal of fashion and people in mainstream fashion media. A study of every movement and gesture in the original magazine re-contextualized in the framework of a modern uniform, choice reduction and fashion detoxing.

Our remake of Vogue is a look into the underlying structures of fashion publishing and offers an honest, direct and relatable reflection on the poses and the people portrayed. By removing the ’fashion’ from a fashion magazine what is left? Have a look through ’A March Issue’ and judge for yourself.

A March Issue’ is a graduation collaboration between two students from the Rietveld Academie: Sonia Oet (fashion) and Line Arngaard (graphic design). The project has become possible because of dedication and skill from 20 photography students, capturing hundreds of local people in the environment of the Academy and around Amsterdam.