Iris van Wees
graduate of AMFI Amsterdam Fashion Institute, Amsterdam


The main goal of my graduation project was to surprise people. Because for me, this is the start of a new beginning. I have the urge to get people out of their regular way of living by offering surprising and interactive designs, while introducing the exiting implementations and possibilities of 3D virtual design within the current fashion system. Experiencing a new creative freedom within this virtual environment resulted into creating the interactive world of SCREENCATCHER where the digital meets our own reality. I like to switch between the digital and the physical word, taking the 3D virtual designs out of their perfect virtual surroundings and placing them into our own world with the use of Augmented Reality. The outcome of this project resulted into a collection made out of waste-banners and flags in combination with different digital interactions including virtual experiences, graphical animations and face-filters. The collection is inspired by the digital implementations in our current life and gives an introduction to the future of fashion.