Juris Efneris
graduate of AMFI Amsterdam Fashion Institute, Amsterdam


Collection explores self-made fashion movement: Antithetical fashion and educates a sustainable way of working to present a scenario for our near future. ”This planet is dying. The human race is killing it… If the earth dies, you die. If you die, the earth survives…”  Clothing redefines itself as a form of reflection and resistance- all materials used are upcycled. Design process rises from instinctive point of approach.

Collection is strong statement against negative side of fashion industry: starting from destruction of our planets healthy future, until fast fashion manipulating customer to buy ridiculously low quality garments that they don’t need. We cannot change behavior without first changing values and perception. Whole humanity should be aware of rising and already existing threats to our future. Active participation towards sustaining healthy future is everyone’s duty. Quintessentially collection is about understanding the need for change. Process of critical thinking is fundamental. ”This planet doesn’t need saving. We do..”