Marco Blazevic
graduate of ArtEZ Institute of the Arts, Arnhem

The Humble Hustle

Humble: adjective. Not proud, of low rank, poor.
Hustle: verb. To strive ferociously for a goal, whatever the cost.

This collection serves as a monument for the people at the borders of our society and the hustle to overcome their situation. “From rags to riches” is deeply rooted in our capitalist society. The paradox in this principle is beautifully illustrated by hustlers doing whatever it takes to live the high life, to be the riches. To form an ecological statement against overconsumption, Marco reversed this principle to “from riches to rags.” This creates a story which expresses the paradox of fighting to make a living, while having way too high living standards, culminating in a humble yet satisfied existence.

To put this concept into material the entire collection is up-cycled. This is the key element of the hustle: It is not about the cards live dealt you, but the way you play them. At the same time, this underlines the idea of a humble hustler, which means striving forward in live, but with an awareness and respect towards your community and surroundings.

Just like the characters it portrays, this collection is placed at the borders of this industry, trying to challenge people’s views on sociological issues and the principle our nowadays system is based on. It is made for everyone who does not want to conform and has a critical view on themselves and society.