Ruby Verhoeven
graduate of Willem de Kooning Academy, Rotterdam


My collection is based on things that catch my eye. Things that others might find unremarkable, inspire me most. A perfect fit makes me stare and wonder ‘what is it, that I see?’. My search is about finding a pattern that hardly stands out.


Crossing boundaries in the known, delivers a new palette of details. A pocket or a seam can become the centre of attention by changing and rearranging them. A dress can show new meaning by use of the pattern of a blouse. The colour palette with an indispensable eye for detail shows well thought combinations and also the aesthetic value of one-tone. booTake a closer look, and you might see what I see.

Photo: Sarah Kartono