• 2013: Maartje van Hooij
12-07-2013Willem de Kooning Academy nominated Maartje with her collection 'A new Bow-Tie'

Photo: Peter stigter
Model: Karim Moussouli


Why did you decide to study fashion design?

It was very hard for me to choose an education. I didn’t know what i wanted to do. But then I found out I was good at designing on the body. So I went to study fashion at the WDKA because it is also an art school which means I can experiment with fashion and have the possibility to go wild with it. Fashion is more then clothing, I believe, and that is exactly what I love about it.


Name one of your inspirations.
I like plastic and the possibilities of the material. I also love humor. I think we need more fun in our lives right now.


What will be your next step after Lichting?
I am going in January to Polimoda Italy, where I’m will study Fashion communication. I’m very much looking forward to this.


About the collection

A new Bow-Tie
The concept of my collection is based on the fact that we live in an image-driven world. We communicate through images, Facebook, Instagram and Twitter.
I thought of the challenges of launching yourself as an artist in the world of fashion and art. You need powerful imagery to stand out in the crowd.

This collection represents my vision on fashion and current changes in the industry. Styling is going to take the lead. A dress will be a dress but bold accessories and styling can make it a unique expression of the person who wears it. Consumers become art directors of their own image.

My collection consists of big and bold accessories and handcrafted clothing pieces made of various layers of fabric. The person wearing my clothes can opt to place the fabrics and style the accessories in a way that reflects their own image.