• 2013: Anne van den Boogaard
13-07-2013Nominated by AMFI with her collection 'INFINITY ‘N SHIT'

Photo: Valentina Vos
Hair & Make-up: Severine van Donkelaar @ House of Orange
Model: Eva B. @ Elvis


Why did you decide to study fashion design?

I was at an internship in Surinam to teach contemporary dance to kids and teenagers when I felt bored and wanted to do something else. I always felt the need to make a difference, to say something and make a statement. I figured I could do that through making clothes, rather than dance. In my four years at AMFI I haven’t felt bored for a minute so…. I guess I’m in the right place now !:)


Name one of your inspirations
My generation.


What will be your next step after Lichting?
I would love to take off to London or Berlin or …? to work for a small designer and get some experience. I think there’s more for me in fashion over there and I’m excited for new places. But I’m also open for a master in design, working in a designcollective, actually I would like to do a lot! For now I’m working on a few ideas together with the other participant of AMFI, Jazz Kuipers. We make a great team and we aim for bold statements: the needle is mightier than the sword!


About the collection

We do everything experimental till death is upon us. In our face mortality and lots of things seem futile. Love and music can save us, and do. While the giant grey monster grows more poisonous and volatile around us. Jaws clamping down and spewing ugly shit around. Everything is the same so we keep moving.
This collection is about the element of surprise, about pushing the unexpected and being alive in every way possible. The urge to wake people up arose from my frustration that today’s society’s pretty dull. Most people don’t take risks or experience highs or lows. People live safe and colorless lives. With this collection I try to pinch them.
It’s is about exploring boundaries within the aesthetics of ugliness in an anomalous way. Mocking conservative bridal dresses and ultra-American cheer outfits forms the foundation of this collection. Together with the sharp and progressive prints, the sweetness comes with anarchy. It’s soft and electric at the same time.